Printed from : The Leisure Media Co Ltd
Klafs acquires majority stake in Dröm UK to bolster both UK and international market position

Klafs, a sauna, pool and spa manufacturer based in Schwäbisch Hall, Germany, has acquired a majority stake in UK-based spa and thermal experience specialist Dröm UK.

Launched in 2002, Dröm was formed by Barry Smith and Kicki Carlsson. The company designs and installs luxury, bespoke thermal rooms in the high-end residential and commercial sectors.

Today, Dröm offers a large portfolio of ultra bespoke saunas, steam baths and spas in the luxury property segment.

Following the deal, Dröm’s existing team will become part of Klafs and operate alongside Guncast Pools & Wellness – the British manufacturer of swimming pools, spas and wellness suites for the premium sector, acquired by Klafs Group in 2021.

“I’m very excited to be part of such a prestigious and forward-thinking brand that can continually create innovative products in the thermal wellbeing arena and deliver some of the best projects in the world,“ said Smith, CEO of Dröm UK.

“By incorporating some of our ideas and know-how – together with Klafs’ existing offering – we'll successfully use our combined strengths to push the UK market to new heights.”

The acquisition means Klafs will have another UK showroom in Surrey, on the doorstep of the British capital, in addition to its existing showroom in Cheshire in the North of England.

Klafs CEO, Phillip Rock, added: “Dröm's high level of expertise in design and quality fits perfectly with our requirements. Together with Guncast, we are well positioned in the UK and see great potential for Klafs' high-quality products in this market.”


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